ALHAMBRA BERLIN

THE NEW LUXURY SPACE IN THE HEART OF BERLIN

ALHAMBRA BERLIN

ALHAMBRA BERLIN was an iconic and pioneering movie theatre built in the Golden Twenties to entertain the vibrant bohemian scene in Berlin. Today ALHAMBRA BERLIN has been redeveloped as an award winning, climate neutral retail space for the 21st century – a new icon for the connected future of retail.

ALHAMBRA BERLIN is devided into two retail spaces - the Main Space with 870 sqm and the White Cube with 252 sqm.

The Main Space, rented by APROPOS The Concept Store

The premises are precisely made for a store. The space is divided into different areas and levels, each of which allows goods to be staged individually. Its interior design fits into the complexity of the building with clarity and elegance. Common guiding principles here are the themes of innovation, individuality, quality and exclusivity.

IMPRESSIONS

– White Cube –

Right next to the Main Space is the White Cube. The separate space with its own entrance and access to the garden offers 252 sqm on two levels.

– White Cube –

The three meter high shop window gives a perfect insight for passers-by – ideal for cinematic installations.

– White Cube –

Spread over two floors, the area offers perfect opportunities for events, exhibitions and pop-up stores.

– White Cube –

The front area of the mezzanine can be used as a VIP showroom or back office.

– White Cube –

A separate room with a glass front serves as an ideal chill-out room for telephone calls, meetings or as a break room for the staff.

– White Cube –

Of course, a staff kitchen with a view of the quiet back garden were also considered.

The garden can be reached via the ground floor of the Main Store and the White Cube. It offers opportunities for garden parties and special presentations in summer.

HISTORY OF THE BUILDING

The building is a place with a moving history. The former film theatre in Berlin, Charlottenburg was built in 1921/1922. Here, the world’s first audio film was released in 1922. In the course of its history, the building underwent various renovations and functions. The building was partially destroyed by aerial bombs during WWII. In 1949 film screenings were initially resumed. Shortly thereafter it was transformed into a hotel with a dance hall in the former film theatre. Later on, it was used as a training center for gastronomy and hotel businesses.

In 2020, the property was completely rebuilt and brought back to life with a six-story annex as an office building and the retail spaces on the ground floor. Although the building is not a protected monument, the facade of the original building (first floor to the third floor) was reconstructed in its historical form from 1921/22 at the request of the current owner. The owner of the building is the real estate company WERTCONCEPT Investment Group, which specializes in transforming residential and commercial real estate into timeless assets at the intersection of living, office, and retail spaces.